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Welcome to The Swag Coach™ Rookie Program

A new approach to doing business in the $22B+ promotional products industry!

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The Swag Coach™ program is a “business in a box” model for the promotional products industry.We help spawn entrepreneurs by teaching people how to start their own “swag” business, holding their hand every step of the way as they go from employee to entrepreneur – from business set up, to launch, to ongoing coaching and the sharing of proven sales strategies to help ensure business success and growth.

We are an elite network of well-trained professionals who all own our own promotional products businesses, but with a twist... we make money on our own sales + on those in our network that we train & coach. And we collaborate and support one another!

Our business model is pretty straightforward ... focus on the fun parts (the money making and people supporting activities) and hand off the rest (the administrative tasks, accounting and technology pieces) to best-in-class partners.

We are the Industry’s Largest Front Line Coaching program — sales training and coaching from front line sales pros who are still out there selling and competing everyday.


Your Instructor


Josh Frey
Josh Frey

Hi! My name is Josh Frey and I have been selling swag for more than 20 years. A few years back I felt the need for something more than just being a sales person. I wanted to impact peoples’ lives, spawn entrepreneurs, and coach other people so they didn’t have to make the same mistakes I made.

I am a business junkie, who loves business strategies and teaching people different ways to make money, build careers and have a ton of fun while doing it. That is this Swag Coach Program is all about!


Class Curriculum


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days after you enroll

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